Youtube Shorts could steal TikTok’s thunder with a better deal for creators!

TikTok remains hugely dominant over the copycat short form video feeds that competing social media giants have spun up in recent years, like Instagram Reels and Snapchat Spotlight.

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Youtube was arguably the first platform that offered a platform for creators to earn money by sharing video contents.

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But TikTok pays creators through its Creator Fund, a pool of $200 million unveiled in summer 2020.

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At the time, TikTok said it planned to expand that pool to $1 billion in the U.S. over the next three years.

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A big reason why TikTok and other video platforms failed to perform is that they haven't unveiled their ad revenue policy.

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“We’re still in such early days on how we monetize this stuff, but I am an optimist, and I think that the industry will figure it out,” said Jim Louderback, former CEO of VidCon.

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Youtube is set to announce their partner program like ad revenue sharing model.

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While more than 1.5 million people watch Youtube shorts, the TikTok viewership has reached only 1 million.

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If YouTube Shorts’ new monetization structure can lure other platforms to figure out their unique revenue sharing models, then we’re in for yet another boom in the creator economy.

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