After TikTok's vertically oriented application, NBA is in line to design its application for Android and IOS.

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A major segment of the individualised user experience is the " For You " video section that will show highlights of NBA games.

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Another modern social media feature is the new NBA application that has is its “stories.”

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Similar to other social media platforms, it also has a separate section displaying expiring videos.

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Also, the application displays live feed from the media days and games.

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Competitors like Instagram acquiring content strategies from TikTok has been a popular theme.

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The NBA will have a new membership program named NBA ID.

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It will offer access to exclusive contents like pre and post match conferences, ticket promotions, prizes and a lot more.

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NBA ID members will also have access to the NBA vault.

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The vault contains archival footage and classic games of nba history.

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