The new NBA app introduces a TikTok-like vertical video feed!

After TikTok's vertically oriented application, NBA is in line to design its application for Android and IOS.

[{"selector":"#anim-194990a1-69df-4642-a245-d6b4a7b091fd","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

A major segment of the individualised user experience is the " For You " video section that will show highlights of NBA games.

[{"selector":"#anim-b3fda856-41f4-4161-bdcd-58c44bce9174","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba65a8c7-3e5e-4cef-85c1-c00252e59c89","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cceb1d77-4522-4c78-b5fb-30a116d74c00","keyframes":{"transform":["translate3d(-150.4902%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

[{"selector":"#anim-2456f318-6e9a-4619-a66a-62e655764415","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9eec3e9f-3198-494e-a8d1-1303de5d2116","keyframes":{"transform":["translate3d(0px, 173.57677%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Another modern social media feature is the new NBA application that has is its “stories.”

Similar to other social media platforms, it also has a separate section displaying expiring videos.

[{"selector":"#anim-9fb5d312-74df-42a8-b271-1cac5e11cf5c","keyframes":{"opacity":[0,1]},"delay":1250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc02a184-0bf7-4429-9258-7faec4585f50","keyframes":{"transform":["translate3d(-114.80362%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-299610a0-d7b8-4b39-834b-1bd5b0e63220","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Palm Leaf See More

Also, the application displays live feed from the media days and games.

[{"selector":"#anim-48b6925e-a55c-49c3-9585-12840f36f3da","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-9fa7de7b-6c5f-43bb-a40c-9c38d97483f0","keyframes":{"opacity":[0,1]},"delay":100,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40b60250-67b5-426c-8f34-4c3de6f77edc","keyframes":{"transform":["translate3d(0px, -2317.09388%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-600e5a76-bd3d-4111-b137-2fc2a6042a25","keyframes":{"opacity":[0,1]},"delay":100,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-170cf5e1-dffa-4b09-94ec-7edb154ad8d3","keyframes":{"transform":["translate3d(0px, -2586.32461%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf034e9b-7744-462c-9fdb-c606b810b76f","keyframes":{"opacity":[0,1]},"delay":100,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29cc79b6-dc46-4996-be7d-0e2bef2b4405","keyframes":{"transform":["translate3d(0px, -188.78833%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Competitors like Instagram acquiring content strategies from TikTok has been a popular theme.

[{"selector":"#anim-c63acf39-5e0c-4c81-b9f2-467ec8dbc488","keyframes":[{"offset":0,"transform":"translate3d(0, -200.56584%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -56.399114208%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -19.174094304%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -7.2003136560000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.128827104%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] The NBA will have a new membership program named NBA ID.

It will offer access to exclusive contents like pre and post match conferences, ticket promotions, prizes and a lot more.

[{"selector":"#anim-3a95bda7-0632-431a-92db-393a2e763c84","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}]

NBA ID members will also have access to the NBA vault.

[{"selector":"#anim-fde6e4f3-e79e-4e48-8598-d85ecc9b9c12","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90fd9eb6-2c2c-467f-9f2f-d09f8531bac8","keyframes":{"transform":["translate3d(0px, 118.78075%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The vault contains archival footage and classic games of nba history.

[{"selector":"#anim-ee355dc4-d1ec-428b-b165-f1409a497b72","keyframes":[{"offset":0,"transform":"translate3d(0, -207.00602%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -58.210092824%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -19.789775512000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -7.431516118%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.229293912%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Yellow Star Yellow Star