Credit Suisse Group is thinking of reviving First Boston brand name as the Swiss lender seeks ways to boost the fortunes of its beleaguered investment bank

Executives recently floated the idea internally of bringing back the storied First Boston brand

Under one proposal, the Swiss lender would rename the US investment banking operations, one of them said. 

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If pursued, a rebranding would heighten speculation that Credit Suisse could separate its investment banking unit .

Though the people said there were no immediate plans to split off the division.

“We have said we will update on progress on our comprehensive strategy review when we announce our third quarter earnings,”, Credit Suisse representative stated. 

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“It would be premature to comment on any potential outcomes before then.” , they further stated. 

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Michael Klein and Blythe Masters projected the idea of offering senior dealmakers an ownership stake in the investment banking business

It wasn’t clear if that involved a full spinout

though the proposal led some top bankers to conclude that was being considered 

People with knowledge of the discussions said at the time. 

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