Credit Suisse Considers Rebranding Investment Bank First Boston!

Credit Suisse Group is thinking of reviving First Boston brand name as the Swiss lender seeks ways to boost the fortunes of its beleaguered investment bank

Executives recently floated the idea internally of bringing back the storied First Boston brand

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Under one proposal, the Swiss lender would rename the US investment banking operations, one of them said.

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If pursued, a rebranding would heighten speculation that Credit Suisse could separate its investment banking unit .

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Though the people said there were no immediate plans to split off the division.

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“It would be premature to comment on any potential outcomes before then.” , they further stated.

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It wasn’t clear if that involved a full spinout

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People with knowledge of the discussions said at the time.

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